Corporate Graphics

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Page Layout - The Basics

Page layout refers to the actual document page and its composition. Page layout is the process of placing, arranging and rearranging text and graphics on the pages to produce documents.

Corporate Graphics' basic page layout guidelines:

  • Page Size: Create the document to the finished, trimmed size of your piece and use single pages in your layout program.
  • Bleed: Elements that are intended to cover a page to the edge—images, photos, sidebars, etc.— need to extend 1/8" (.125) beyond all edges of your document.
  • Fonts: All fonts should be open/active to be embedded. Never use the style palette to alter a font; use the exact fonts only.
  • Images: All images need to be high resolution: 250-300 pixels/inch (dpi). When placing images into the layout program, place at 100% or below whenever possible. Enlarging images more than 110% reduces the quality of the image beyond acceptable limits.
  • Images and graphics MUST to be linked.
  • If FlightCheck or a similar application is available, please use it to help catch low-resolution images, font issues, etc., before sending files.

If you require further information, please review the following links.

Fonts

Folding Panels

Page Layout

Photos and Graphics

Template Worksheets

Bound printed pieces require special attention to size and placement when building page and cover documents.

  • Page margins must allow for trim, creep, bleeds, and center sewing.
  • Covers and dust jackets must allow for spine width.
  • Perfect-bound covers must allow for bleeds and text margins.
  • Hardbound covers must allow for spine crimp and edge wrap.
  • Dust jackets must allow for bleeds, edge wrap and the thickness of the cover board.

Corporate Graphics has supplied interactive worksheets that will help you determine sizes and setup for your pages and cover. Use the following links to access those that apply. At the top of a worksheet, insert the specifications requested; the template will display the sizes and setup you should build in to your document. If you require further information, please review the following links.

The worksheets must be saved to your desktop and opened in Acrobat Reader for the calculations to work. 

Covers Hard Cover Worksheet Perfect Bound Worksheet
Dust Jacket
Dust Jacket Worksheet
Pages
Side-Sewn Page WorksheetSide Wire Page WorksheetSmyth, Perfect-Bound, Saddle-Stitch Page Worksheet

Basic Checklist:

Bound printed pieces require special attention to size and placement when building page and cover documents.

  • Size of document is correct
  • All fonts are loaded / active / embedded
  • All graphics are linked
  • All graphics are hi-res (250-300 dpi)
  • All pages have proper bleed
  • CG recommends providing a complete, current hardcopy/lasers of interior and cover

If you require further information, please review the following link.

Final Check

If you would like to consult with a page layout specialist, please contact your sales representative.

Color Management

Unlike the human eye, hardware and software are not able to see the full range of color. Each system has its range of color or gamut. So, your monitor would have a certain range of color, your printer another and your proofer, yet another.

Color management takes these gamuts and integrates software with hardware to create a common color space. The idea is to get the same look from your monitor to your proofing device to our printing press. In order to manage this color space, color profiles need to be integrated into the workflow. Without this, you would need to rely on trial and error. Most often the result of this is a discrepancy between what you see and what you want.

Understanding Profiles

Corporate Graphics is committed to helping you achieve your desired colors. The following link will educate you in properly preparing your files and images for success at the press. If you require further assistance and/or literature, please contact us.

Color

Exporting to PDF

Corporate Graphics has supplied the following links to help you create print-ready PDFs.
If you require further assistance, please contact your sales representative.

Mac Settings           InDesign®      QuarkXPress®     Adobe® Photoshop®

PC Settings          InDesign®      QuarkXPress®     Adobe® Photoshop®


PDF Guidelines

A PDF, or Portable Document Format, file is usually smaller and self-contained. It is a format that includes the document, text, images and vector graphics. If a PDF is written correctly, there is no reason to send the “collected” files, and the potential issues that come with them are eliminated. The following link will assist in this educational process.

PDF Basics

Quality PDFs can be sent from the major design programs—QuarkXPress® and InDesign®. Other programs provide opportunities to create PDFs too. Check the program's online help guide to establish if the program has the ability to create high-end PDFs.

Before you begin, be sure your layout is built correctly prior to creating a print-ready PDF. See Page Layout -The Basics

File Submission

Whether you are supplying CG the collected files or PDFs, once the file is everything you want, you can send it to us. The File Submission Form is provided as a service to those who prepare their own job files. The form addresses solutions to problems that can slow down the production of your job and cause additional expense. See printable link below.

File Submission Form

Listed in order of preference are the submission formats CG accepts:

Synapse™ InSite®: This option is a portal that lets you work directly with CG over the Internet. InSite is based on a PDF workflow and the recommended file type is PDF. InSite helps to manage the PDF file delivery, proofing, corrections and approval process so it is more efficient. Corporate Graphics has supplied a link to educate yourself with this process. If this option interests you, please contact your sales representative for further details.

InSite Guide

FTP site: This has become the preferred method for many of our customers. To upload to a remote site you will need three elements: the IP/Server address, a user name and a password. These can be obtained through your sales representative before placing your order. Follow this link ftp.corpgraph.com to upload your files. Please compress your files to protect them from corruption.

E-mail: If your file is small enough (under 2 MB), you can zip it and send it via e-mail. Most PDFs, however, cannot be sent this way due to size limitations. Files frequently become corrupt as they travel through the e-mail, and can be forwarded on to multiple people. Be sure to use a compression program to avoid corruption.

CD or DVD: You can place your files on CD or DVD and mail or deliver them to Corporate Graphics. Although this is a slower method of delivery, it gives you an opportunity to send all files to us, including a "collected" version—beneficial if we find errors in your PDF. There would be no need to go back to you to fix the file; we can fix it for you in the collected version.

FAQ

How do I package an InDesign file?

Packaging Indesign file


What is "bleed" and how do I set up my files to account for it?

Bleed basics


What is your standard bleed?

Add 0.125 on all sides


How do I create a PDF?

Corporate Graphics has supplied the following links to help you create print-ready PDFs. If you require further assistance, please contact your sales representative.

Mac Settings           InDesign®   QuarkXPress®    Adobe® Photoshop®

PC Settings

InDesign® CS3

InDesign® CS4-CS6

Adobe® Photoshop®

QuarkXPress® 7-8


Do you have a Rich Black formula?

Yes: Cyan 40%; Magenta 30%; Yellow 0%; Black 100%.
Avoid setting up a rich black using 100% of all colors. This leads to increased dry time after press. See more about color and ink here.


Do you have an FTP site where I can download/upload files?

Yes. The FTP site is located at ftp.corpgraph.com. Contact Customer Support to receive a username and password.


Where do I obtain the copyright information needed for my book?

The Library of Congress. The Web site can be found at: www.loc.gov.


Where do I obtain an ISBN number for my book?

An ISBN number can be obtained at www.isbn.org.


Once I've obtained my ISBN number, where do I get a bar code?

We can provide this service.


Can you provide a layout showing the dimensions of my dust jacket or case-bound cover?

Yes. CG can prepare a layout that shows the dimensions of the panel sizes, wrap, spine width, flap widths, etc. We will need to know some of the final specs of your book before a layout can be created: final page count, paper stock that the text is printing on, binding style, trim size of book, and in the case of a dust jacket, the width of the flaps that you desire. Contact your Sales Representative or Customer Support Assistant with this information and he or she will have a layout prepared.


How many pages can my book have?

The number of pages in your book must be divisible by 4. ( 4, 8, 12, 16, 20, 24, 28, 32, 36, etc.)


Can you provide a layout showing the dimensions of my interior page?

Yes we can. We will need to know the final trim size of the book. Contact your Sales Representative or Customer Support Assistant with this information and he or she will have a layout prepared.


How will I know if the PDF file I've created will work for CG?

The best way to prepare a PDF file for CG is to follow our instructions in the PDF Guidelines section. After you've generated a PDF file, you can e-mail it to your Sales Representative or Customer Support Assistant for CG to check. We will preflight it for you and contact you if there are problems that need to be addressed.


What is your policy on overs and unders?

We follow industry standard which is ± 10% of quantity ordered.


What are your standard turnaround times?

Book Jobs - Standard is 2–3 weeks for perfect-bound books and 3–4 weeks for case-bound books. Commercial Jobs - Varies depending on job; contact your Sales Representative.


What binding options are available?

Binding may be perfect binding, saddle stitch, case binding (side-sewn, smyth sewn), drilling, comb binding, and wire-o. See examples of our binding options here.


What are your standard payment terms?

First-time customers are set up with 50% down and balance due before shipping.


Will you do drop shipments?

Yes. We will drop ship for a minimal number of drop shipments. There is an associated shipping and handling charge.


What types of electronic files do you accept?

We work with both Mac and PC. We accept application files from QuarkXPress®, PageMaker®, InDesign® CS, Illustrator® CS, PhotoShop® CS, and Microsoft Word. We also accept PDF files that are built to our specifications (see PDF Guidelines for instructions). Please note these concerns regarding Microsoft Word files: Word files are very unpredictable when transferred from computer to computer. Word does not have the capability to report the fonts that were used to build the document or warn when a font is missing or has been replaced by a different one. These problems, along with others, cause the text on the pages to reflow and the graphics to behave unpredictably. Your safest option for submitting files you've prepared in Microsoft Word is to submit a PDF file. However, this too has its problems. Most PDF files created directly from Word will not have the fonts embedded properly. To help resolve this problem, it's recommended to use the application called "PDF995" to create a good PDF file from Word. This free download is available at www.pdf995.com.